Design 1 of 5 · back to previews
OpenRTB bcat field
Blocked advertiser categories. A list of IAB content categories the publisher does not allow to bid on this inventory.
Definition
Optional array of strings drawn from the IAB Content Taxonomy. A bid response advertising any blocked category should be rejected by the SSP before reaching the publisher.
Example
{
"imp": [{ "id": "1" }],
"bcat": ["IAB7-39", "IAB14-3"]
}